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Celebrities – The Powerful Promotional Tool
There’s an interesting Thought Leader Series supplement in last week’s PR Week on ‘Consumer PR’. Amid all the talk of PR’s response to the changing PR environment & multiple media platforms there...
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Celebrities: The new breed of publishing
Pictures of celebs on holiday used to be the currency of professional paparazzi. Hiding behind a parasol with a long lens, bribing bell boys and blagging access to private beaches were all part of the...
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